METRO’s Shape the M campaign has achieved a proud milestone, earning 2nd place at the Trendence Awards 2024. This recognition highlights METRO’s dedication to building a strong, people-focused brand through innovative employer branding strategies. The campaign has made waves in redefining workplace culture, showcasing METRO’s commitment to diversity, talent acquisition, and employee retention.
A Fresh Take on Employer Branding
The Shape the M campaign reflects METRO AG’s vision for fostering growth and belonging among employees. Launched globally, it has redefined how METRO connects with its workforce and potential talent. By leveraging social media platforms like Instagram, TikTok, and LinkedIn, the campaign has built a dynamic digital presence that resonates with modern audiences.
What makes this campaign unique is its balance of global consistency with local adaptation. METRO’s team tailored the message for different markets while staying rooted in shared values, or what the company calls METRO Fundamentals. These efforts have boosted brand awareness and increased applicant numbers, underscoring the campaign’s success.
Celebrating Innovation and Impact
The Trendence Awards honor companies that lead with creativity and purpose in the HR space. METRO’s recognition this year is a testament to its dedication to staying ahead of trends in HR innovation. An independent jury praised the campaign’s creative approach to engaging employees, including the use of a comprehensive communication toolbox, interactive workshops, and a well-structured content playbook.
The campaign also stood out for its impact across METRO’s diverse sectors, including wholesale, gastronomy, stationary wholesale, and e-commerce. By embracing digital tools and a clear activation plan, METRO has shown how employer brand implementation can drive real results.
Putting People First
At its heart, the Shape the M campaign is all about people. It emphasizes the One METRO team spirit while building a culture where employees feel valued and motivated. With a focus on clear communication and shared goals, the campaign has strengthened relationships between employees and the company.
Interactive workshops, detailed analyses, and support from HR representatives have played a crucial role in the campaign’s rollout. These efforts highlight METRO’s focus on both individual growth and collective success.
A Forward-Thinking Future
The recognition at the Trendence Awards 2024 reinforces METRO’s position as a leader in creating a workplace culture that values innovation and inclusivity. As a company committed to shaping a better future for its employees, METRO continues to raise the bar for employer branding globally. The Shape the M campaign is more than just an award-winning initiative—it’s a reminder of how investing in people can shape the future of work.
