Dow and GoodBed Establish Groundbreaking Mattress Testing Program
Midland, October 3, 2024 – Dow and GoodBed team up to develop an innovative mattress testing program. And both are creating a new industry benchmark. Officially launched on October 2, 2024, this collaboration merges GoodBed’s Mattress DNA™ evaluation system with Dow’s ComfortScience™ Studio to establish scientific tests that measure and define mattress comfort. This marks the first significant effort to create standardized, quantifiable metrics for mattress performance, providing valuable insights to both consumers and industry professionals.
Solving the Comfort Puzzle
One of the key issue in the mattress industry is the absence of standard comfort measurements. This gap left consumers unsure of what to look for when buying a mattress. And its specially while manufacturers struggled to differentiate their products effectively. Dow’s ComfortScience™ Studio, combined with GoodBed’s unique expertise. The combination aims to fill that gap by developing tests that offer clear, actionable insights.
“By partnering with Dow, we can now give consumers precise information about what makes a mattress comfortable,” said Michael Magnuson, Founder and CEO of GoodBed. “This collaboration brings unprecedented clarity to mattress performance.”
Kevin Meyer, Associate Technical Service & Development Director at Dow, emphasized the importance of the project: “With GoodBed, we’re setting a new standard for the mattress industry. From consumers to raw material suppliers, everyone benefits.”
Industry Impact and Future Research
The collaboration already produces its first research paper, presented at the Polyurethanes Technical Conference. This study highlights critical factors affecting mattress comfort, including temperature and airflow. More research focusing on durability, pressure relief, and spinal alignment is expected soon, offering deeper insights into mattress performance.
Dow and GoodBed’s landmark testing program will not only transform how mattresses are evaluated but also provide consumers with the confidence to choose the right product for their needs.
