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Thursday, January 23, 2025

Mastronardi Shines with WOW® Utopia™ Strawberries

Sunset’s Mastronardi Produce is set to dazzle fruit lovers with its latest creation. The company will showcase its WOW® Utopia™ Strawberries at the upcoming 2024 Global Produce and Floral Show of IFPA. This new variety promises to elevate the berry-eating experience to new heights.

Paul Mastronardi, the President and CEO of Mastronardi Produce Ltd, couldn’t hide his excitement. “We’re always pushing the envelope,” he said. “With WOW® Utopia™, we’re not just selling fruit. We’re offering a taste of perfection.”

The berries aren’t your average supermarket fare. They’re grown in high-tech greenhouses without GMOs. Each one is carefully picked by hand. The result? Strawberries that look as good as they taste.

But it’s not just about looks. These berries pack a flavor punch too. They’re sweeter and juicier than regular strawberries. There’s also a hint of tartness that keeps things interesting.

A Berry Above the Rest

What sets WOW® Utopia™ apart isn’t just taste. It’s the whole package – literally. The berries come in sleek, black containers with gold details. It’s clear Mastronardi Strawberries wants these to catch your eye on store shelves.

The company’s betting big on these berries. They think food lovers will go crazy for them. And they might be right. Who doesn’t love a perfectly ripe strawberry?

For retailers curious about WOW® Utopia™, there’s good news. Mastronardi will be at Booth #1639 during the show. It’s a chance to see (and taste) what all the fuss is about.

The Future of Fruit?

Mastronardi’s Strawberries aren’t new to the game. They’ve been growing top-notch produce for over 70 years. But WOW® Utopia™ feels different. It’s not just a new product. It’s a statement.

The company seems to be saying, “This is what fruit can be.” It’s a bold move in a market that often prioritizes quantity over quality. But if anyone can pull it off, it’s probably Mastronardi.

As the produce show approaches, all eyes will be on Booth #1639. Will WOW® Utopia™ live up to the hype? Only time will tell. But one thing’s for sure – Mastronardi’s Strawberries are determined to change how we think about fruit.

For more info, contact with:

Dean Taylor

Vice President, Business Development
o: 519-326-3218
c: 519-796-7703
[email protected]

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Ralph Grant Editor
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