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Wednesday, January 22, 2025

ADM GLP-1 Solutions Target Growing Health Market

ADM Launches GLP-1 Supportive Solutions for Health Market

ADM, a leader in natural innovative solutions, has launched a new platform to support users of GLP-1 and other anti-obesity medications (AOMs). The ADM Supportive Solutions platform aims to meet the unique needs of consumers taking these drugs.

The company’s move comes as GLP-1 treatments gain popularity. ADM’s research shows strong consumer interest in products tailored for AOM users. This trend opens new doors for food and supplement makers.

Meeting Changing Consumer Needs

ADM’s Solution Platform addresses five key areas for AOM users:

  1. Muscle mass maintenance
  2. Digestive comfort
  3. Hydration support
  4. Satiety promotion
  5. Weight management after stopping medication

These focus areas stem from ADM’s market research and scientific analysis. The company found that AOM users have new priorities when buying food and drinks.

Ian Pinner, ADM’s Senior VP and President of Nutrition, said, “The use of GLP-1 treatments is rapidly increasing. This creates a dynamic market with consumers who have unique needs.”

Innovative Concepts for a Growing Market

ADM’s Supportive Solutions include over 25 ready-to-market concepts. These use functional ingredients to target specific needs of AOM users. The products feature:

  • Plant-based proteins
  • Prebiotic fiber
  • Probiotics and postbiotics
  • Botanical extracts
  • Special sweeteners
  • Resistant starches
  • Natural flavors and colors

These concepts aim to solve common issues faced by AOM users. For example, they address muscle loss during weight reduction. They also target digestive discomfort, a frequent complaint among medication users.

Pinner added, “Our concepts tap into our unmatched ingredient pantry. They showcase our full-formula expertise to help food makers stand out in the market.”

Adapting to New Consumer Behaviors

ADM’s research reveals changing habits among AOM users. Many are cooking more at home and trying new foods. They’re also more focused on nutrition, taste, and portion size.

The company’s solutions cater to these shifts. They offer nutrient-dense options in smaller servings. Some products aim to reduce persistent thoughts about food, known as “food noise.”

ADM’s platform is not just for current AOM users. It also targets those who stop taking the medications. This approach covers the full spectrum of consumer needs in the weight management journey.

Market Opportunity for Food Manufacturers

With its new platform, ADM positions itself as a key player in the evolving health market. The company’s solutions offer food makers a chance to tap into this growing consumer segment.

As GLP-1 treatments reshape the weight management landscape, ADM’s innovative approach could set new industry standards. Its focus on tailored nutrition support may well define the future of food products in this space.

For more queries, contact with:

Jackie Anderson
[email protected]
312-634-8484

ADM Media Relations

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