Ballygowan, Ireland’s leading natural mineral water brand, has announced the appointment of two prominent Irish rugby players, Béibhinn Parsons and Joe McCarthy, as brand ambassadors for 2025. This strategic move aims to strengthen Ballygowan’s market presence by aligning with high-profile athletes who embody the brand’s values of health, vitality, and Irish heritage.
Béibhinn Parsons, a winger for the Irish Women’s International Rugby team and Connacht Rugby, has garnered significant attention for her exceptional performance. Notably, she was part of the Ireland Women’s Rugby 7s team that secured a fifth-place finish at the Paris 2024 Olympic Games. Her nomination for the Tritonlake Women’s 7s Player of the Year at the Ireland Rugby Player Awards 2024 further underscores her athletic prowess and popularity.
Joe McCarthy, a lock for Leinster Rugby, made a remarkable international debut with a victory against France during the 2024 Guinness Six Nations. His outstanding performance earned him the Nevin Spence Men’s XVs Young Player of the Year award at the Ireland Rugby Player Awards earlier this year.
By partnering with these athletes, Ballygowan aims to enhance its brand visibility and appeal to a broader audience. The association with rugby, a sport deeply ingrained in Irish culture, aligns with Ballygowan’s commitment to promoting a healthy and active lifestyle.
This collaboration is part of Ballygowan’s broader strategy to reinforce its position in the market. As an official partner of the Irish Rugby Football Union (IRFU), Ballygowan supports various teams, including the Irish Senior Team, Irish Senior Women’s Team, Senior Men’s Sevens, and Senior Women’s Sevens. The brand also sponsors the IRFU National Referee panel, further solidifying its presence in the rugby community.
The appointment of Parsons and McCarthy as brand ambassadors is expected to drive consumer engagement and boost sales. Their association with Ballygowan provides a platform to reach rugby fans and health-conscious consumers, reinforcing the brand’s image as a provider of pure, natural hydration.
In recent years, Ballygowan has made significant strides in sustainability. The brand transitioned to 100% recycled and recyclable plastic bottles, demonstrating a commitment to environmental responsibility. Additionally, Ballygowan’s production facility in Newcastle West, Co. Limerick, operates on renewable energy, further reducing its carbon footprint.
The collaboration with Parsons and McCarthy is anticipated to enhance Ballygowan’s brand equity and market share. By associating with athletes who exemplify excellence and dedication, Ballygowan reinforces its commitment to quality and authenticity.
As the brand continues to innovate and expand its reach, the partnership with these rugby stars marks a significant milestone in Ballygowan’s journey. It reflects a strategic approach to brand building, leveraging the influence of sports personalities to connect with consumers and promote a message of health and vitality.
In conclusion, Ballygowan’s appointment of Béibhinn Parsons and Joe McCarthy as brand ambassadors underscores the brand’s dedication to promoting a healthy lifestyle and its deep-rooted connection to Irish culture. This strategic partnership is poised to enhance Ballygowan’s market presence and resonate with consumers seeking natural, sustainable hydration options.
