A Sweet Initiative for a Noble Cause
Coles New Mum’s Jam has arrived on supermarket shelves with a heartwarming mission. The Australian retailer launches this initiative to help sick children across the country. Each jar sold contributes directly to pediatric healthcare support.
Expanding a Successful Charitable Legacy
Building on their Mum’s Sause success story, Coles New Mum’s Jam enters the market at $4.00 per jar. The range has already helped raise over $3 million since 2019. These Australian-made jams come in strawberry and raspberry flavors.
“We created Mum’s Jam with both taste and purpose in mind,” says Leanne White, Coles General Manager Grocery. The products contain locally sourced fruits without artificial additives. Every jar contributes 50 cents to children’s hospitals.
Supporting Children’s Healthcare Nationwide
The initiative supports multiple children’s hospitals across Australia. Funds go to local facilities where customers make their purchases. This approach ensures direct community impact through regional healthcare partners.
Nicky Bowie, CEO of Hospitals United for Sick Kids, shares the impact: “Every jar helps bring medical care closer to home. This reduces stress and disruption for families with sick children.”
Making a Difference One Jar at a Time
The funds support various pediatric projects across the country. They help purchase emergency equipment and improve home-based care options. This initiative makes healthcare more accessible for families facing medical challenges.
Partner hospitals include The Common Good in Queensland and Sydney Children’s Hospitals Foundation. The network extends to Perth Children’s Hospital and Monash Children’s Hospital. Each facility serves its local community’s unique needs.
Impact on Australian Families
The program helps reduce hospital visits and associated costs for families. It brings medical care closer to home, making treatment more manageable. This approach particularly helps families in remote areas access better care.
Retail Innovation Meets Social Responsibility
Coles demonstrates how retail innovation can support social causes. The New Mum’s Jam range combines quality products with charitable giving. This model shows how businesses can integrate social responsibility into their product lines.
Future Prospects and Growth
The success of Mum’s Sause suggests strong potential for the jam range. Coles expects similar customer support for this new initiative. The program continues to evolve and expand its impact on children’s healthcare.
Looking Forward
As this initiative grows, more children will receive better healthcare access. The partnership between Coles and children’s hospitals creates lasting community impact. It shows how retail can drive positive social change, and how can a company do branding their new products such a sweet way. Congratulations Coles!
