Doritos launched its first restaurant at Crypto.com Arena for bold late-night dining.
Doritos After Dark™ has launched a new dining experience at Crypto.com Arena. It brings bold, creative flavors to late-night food fans. The first-ever DORITOS® restaurant opened on October 11, 2024. It starts offering globally inspired dishes with a signature Doritos crunch. This innovative restaurant targets event-goers seeking a fine late-night meal. It combines bold flavors with classic favorites.
Crypto.com Arena, known for sports and events, now features a unique Doritos menu. This menu includes appetizers, main dishes, and desserts. Highlights are Doritos® Spicy Sweet Chili Ramen-Rito and Doritos® Flamin’ Hot® Nacho Veggie Dumplings. Carolyn Braff, Frito-Lay’s culinary marketing VP, said, “We’re offering a new and exciting way to enjoy Doritos.”
Global Flavors Meet Doritos’ Crunch
The Doritos After Dark™ restaurant offers a menu designed to showcase the versatility of Doritos. Chef Wiley Bates, a senior scientist at Frito-Lay, said Doritos can make typical meals extraordinary. Guests can enjoy a bold twist on the classic tequila margarita, Doritos® Flamin’ Hot® Limón Late Night™ Rita. They can also try Texas-Style Loaded Nachos, which feature brisket and BBQ sauce on Doritos Nacho Cheese chips.
Fans at Crypto.com Arena events can only enjoy these unique snacks during the events, ensuring an exclusive experience. Moreover, on November 15, Doritos will launch a special pop-up called Doritos Night Market in L.A. LIVE. This event will offer free Doritos-themed snacks in a lively, neon setting.
Bold Culinary Experience at Crypto.com Arena
Lee Zeidman, the President of Crypto.com Arena, is excited to welcome Doritos’ first restaurant. It will complement the arena’s top-tier food options. “This partnership enhances our commitment to providing fans with memorable experiences,” said Zeidman. The new DORITOS® restaurant at the venue is part of a long partnership between Frito-Lay and Crypto.com Arena. It cements Doritos’ place in the arena’s dining lineup.
People who can’t visit the restaurant can find Doritos After Dark™ recipes online at DoritosAfterDark.com. This lets them recreate the bold flavors at home.
Launched in 2022, Doritos After Dark™ started with pop-up kitchens in New York and Los Angeles. It caters to late-night cravings with daring new flavors.
Its success at events like SXSW 2023 set the stage for this permanent location at Crypto.com Arena.
