Breaking New Ground in Sustainable Packaging
Mondelēz International and Saica have joined forces to shake up the biscuit industry. Their new mono-paper packaging marks a bold step forward in cutting plastic waste. The partnership brings a fresh solution for popular LU biscuit brands across Europe.
The switch affects beloved treats like Véritable Petit Beurre and Petit Brun Extra. These products now sport FSC-certified paper packaging that’s fully recyclable. The rollout began in July 2024 across France, Belgium, and the UK.
Innovation Meets Performance
What sets this packaging apart is its seamless production process. The new paper-based solution runs at the same speed as traditional plastic packaging. This breakthrough came through close teamwork between Mondelēz International and Saica’s engineering teams.
“Our R&D teams worked tirelessly on this project,” says Olivier Kintzig, Biscuit Packaging Director Europe at Mondelēz International. “We’ve created something that protects our biscuits while helping the planet.”
Real Impact on Plastic Reduction
The numbers tell a compelling story. By switching to mono-paper packaging, Mondelēz International will cut virgin plastic use by 63% per pack. This adds up to saving 177 tons of plastic by year’s end.
Marine Stochmil from Saica Flex Luxembourg puts it simply: “We’re here to solve problems and help our customers reach their green goals.”
Looking Ahead
The partnership between Mondelēz International and Saica signals a shift in food packaging. Their success proves that paper can replace plastic without sacrificing quality or speed.
This move aligns with both companies’ bigger plans. Mondelēz aims to make 98% of its packaging recyclable by 2025. Meanwhile, Saica plans to cut plastic weight by 20% across its product line.
For industry watchers, this development hints at broader changes ahead. The food sector is watching closely as two major players prove that sustainable packaging can work at scale.
What makes this story special isn’t just the numbers. It’s about big companies taking real steps toward sustainability. The new packaging keeps biscuits fresh while giving customers an eco-friendly choice.
This partnership shows that when industry leaders work together, they can solve tough packaging problems. Their success might push other companies to follow suit, creating a domino effect across the food industry.
For investors and industry professionals, this move signals a clear direction. Sustainable packaging isn’t just good for the planet – it’s becoming a must-have for staying competitive in today’s market.
The Mondelēz International and Saica collaboration proves that change is possible. Their mono-paper packaging solution isn’t just a one-off success. It’s a blueprint for how food companies can cut plastic use while keeping their products safe and fresh.
