The highly anticipated Malaga avocado season has begun, with Montosa forecasting a strong year ahead. The 2024/25 harvest is expected to outperform last season in both volume and fruit size. Favorable weather conditions, including spring rains and beneficial storms, have played a crucial role in supporting crop growth. Montosa remains a key player in the European avocado market, known for producing high-quality Hass avocados.
“The Malaga avocado season is one of the most anticipated across Europe,” said Alberto Plaza, Montosa’s field technician. “Our avocados are fresh, flavorful, and reach consumers at their peak ripeness within days of harvest.”
Improved Weather Boosts Harvest
Last year’s Malaga avocado harvest faced challenges due to drought, which reduced yields and fruit size. This year tells a different story. Spring rains ensured a strong fruit set, while recent storms helped boost growth. “Water availability directly impacts the number of kilograms harvested and the size of the fruit,” Plaza explained. The improved conditions promise a productive season for Montosa’s crops.
The harvest, which began in November, will continue through May. The Hass variety, favored for its rich taste and versatility, accounts for nearly the entire crop. Its popularity among professional buyers remains unmatched.
France and UK: Key Markets for Montosa
Montosa exports more than half of its avocados to France and the United Kingdom. These markets, dominated by large supermarket chains, are key to the company’s success. Buyers value Montosa’s expertise in ripening processes, consistent supply, and ability to deliver fresh avocados year-round.
“Our customers appreciate our professionalism and deep product knowledge,” Plaza said. Montosa’s commitment to sustainable farming and high standards further strengthens its reputation in the European markets.
Sustainability and Market Leadership
As consumer demand for fresh avocados grows across Europe, Montosa’s focus on quality control and sustainable farming practices gives it a competitive edge. The company uses efficient supply chains to ensure timely delivery and minimize waste. These efforts align with market trends favoring eco-friendly and premium products.
Montosa’s market forecast predicts strong sales growth this season, driven by increasing demand for high-quality avocados. “The market rewards consistency and quality, and we’re committed to delivering both,” Plaza added.
Positive Outlook for 2024/25
The 2024/25 Malaga avocado season highlights Montosa’s ability to adapt to environmental challenges while maintaining exceptional standards. Improved weather conditions, rising demand, and efficient operations point to a successful year ahead.
Montosa’s focus on agricultural practices, post-harvest handling, and market distribution ensures its leadership in the European avocado market. As the company continues to deliver premium avocados, its dedication to quality and customer satisfaction remains unwavering.
