Graphic Packaging International and Elaborados Naturales have brought a game-changing solution to the Spain retail market. The innovative PaperSeal™ Shape Tray, a sustainable packaging alternative, now replaces traditional plastic trays. This launch marks a significant step towards plastic reduction in the food industry sustainability landscape.
The PaperSeal™ Shape Tray sets a new benchmark for recyclable packaging. Designed for refrigerated potato products, it aligns with the European Packaging and Packaging Waste Regulation (PPWR). The tray contains less than 10% plastic. Consumers can conveniently recycle it in household recycling streams without removing its barrier liner.
The collaboration targets a growing demand for environmentally friendly packaging. With its oven-safe packaging, microwaveable trays, and air fryer compatible packaging, the PaperSeal™ Shape Tray offers unmatched consumer convenience. Shoppers can heat their Patatas Bravas or Patatas Kebab in various kitchen appliances, without compromising food quality.
“We are thrilled to bring PaperSeal™ Shape Tray to Spanish consumers,” said Pierrick Van Hoorde, Head of Sales, Tray & Cup Solutions at Graphic Packaging International. “Our aim is to deliver packaging functionality that supports sustainability goals. By replacing plastic with paperboard trays, we help brands meet packaging compliance and delight consumers.”
The tray’s hermetic seal ensures food safety standards and keeps contents fresh. Its seal integrity prevents leaks while maintaining product freshness. The design features a double-flanged structure, offering superior strength. This prevents damage during transport and reduces food waste minimization.
Elaborados Naturales embraced this packaging innovation without significant operational changes. The PaperSeal™ Shape Tray runs seamlessly on their existing packaging lines, enabling capital investment minimization. This demonstrates how innovation can merge sustainability with practicality.
Material optimization and careful engineering reduced resource usage. The tray integrates renewable resources, supporting the transition to a circular economy. Its design simplifies recycling, boosting its appeal for European market packaging trends. This benefits food product shelf life without adding environmental burden.
Elaborados Naturales’ initial rollout of Patatas Kebab in Valencia was a success. Following the launch, Patatas Bravas reached nationwide markets in November. With positive reception, the brand plans further expansion to cement its position in the Spain retail market.
The PaperSeal™ Shape Tray stands out as a future-ready solution. It advances packaging material innovation while helping food brands meet rising consumer expectations. As plastic tray alternatives gain momentum, Graphic Packaging International and Elaborados Naturales demonstrate the potential of true packaging design collaboration.
