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PMMI Introduced PACK Challenge, Sponsoring PepsiCo and Encoder

PMMI Introduces PACK Challenge: PepsiCo and Encoder Drive Industry Innovation and Education

The Association for Packaging and Processing Technologies (PMMI) launched the PACK Challenge at, a new initiative to advance workforce development and innovation in packaging. With PepsiCo and Encoder Products Company as key sponsors, this end-to-end packaging competition aims to equip students with real-world industry skills while supporting the next generation of packaging leaders.

Logo image of PACK EXPO International in red blue and black color
Pack Expo international Logo

The PACK Challenge places students from various educational institutions in a week-long competition, where they design, test, and market a packaging product. This immersive, hands-on experience requires participants to develop sustainable packaging solutions, mirroring the industry’s shift toward innovative, eco-friendly practices. As an essential part of PACK EXPO International, PACK Challenge aligns with PMMI’s mission to foster a future-ready workforce and promote innovation in packaging and processing.

Engaging Real-World Packaging Competition

The PACK Challenge, backed by PepsiCo’s title sponsorship, aims to bridge the gap between theoretical knowledge and practical skills for the next generation. Students design and implement a complete packaging solution, from orientation to the Factor Acceptance Test (FAT). These products, including orient paper coffee cups, go through rigorous testing to meet the real-world standards and sustainability goals of industry leaders. For students, PACK Challenge provides crucial exposure to the packaging industry’s demands and the complex challenges faced by packaging professionals.

It PepsiCo company's brand logo
Logo of PepsiCo source PepsiCo

PepsiCo’s sponsorship and Encoder’s involvement underscore the industry’s commitment to nurturing talent. Through their guidance, students not only learn technical skills but also explore essential aspects of the business, such as marketing, sales, and operator training. This unique combination of practical education and expert mentorship allows students to explore various facets of the packaging industry, from design to final production, while engaging with future-focused challenges that packaging professionals encounter daily.

The PACK Challenge also includes a Factor Acceptance Test, providing participants a final assessment of their designs’ quality, functionality, and sustainability. Each team is judged based on performance, with the competition awarding a Judge’s Award for exceptional skill in areas like innovative packaging solutions, design efficiency, and problem-solving. This detailed evaluation process reflects PMMI’s goal to develop a highly skilled workforce to drive future industry advancements.

PepsiCo and Encoder Supporting the Packaging Industry’s Future

Through the PACK Challenge, PMMI also collaborates with industry experts like Gatwiri Muthara, Senior Manager of Public Relations at PMMI, who highlighted the critical role of competitions in preparing students for real industry environments. “The PACK Challenge showcases a remarkable blend of innovation and teamwork. By partnering with industry leaders like PepsiCo and Encoder, we are setting the stage for a sustainable and skilled packaging industry workforce,” said Muthara.

PMMI’s PACK Challenge is part of the broader educational initiatives featured at PACK EXPO International. Alongside the PACK Challenge, events such as Future Innovators Robotics and the Packaging Race engage students with emerging technologies and critical industry knowledge. These events enable students to build skills and gain experience in areas that will define the future of the packaging sector, including automation, robotics, and sustainable packaging design.

Through programs like these, PMMI and its sponsors, PepsiCo and Encoder, are promoting the development of future industry professionals. Such initiatives are crucial as the packaging industry faces rising demand for sustainable practices and advanced packaging solutions. The PACK Challenge is a model for experiential learning in packaging, setting a benchmark for other industry-focused educational initiatives.

Inspiring Next-Generation Innovators

Logo image of The Association for Packaging and Processing Technologies PMMI
Logo image of The Association for Packaging and Processing Technologies PMMI

The PACK Challenge’s impact extends beyond the competition, aiming to inspire students to pursue careers within the packaging sector. PepsiCo and Encoder Products Company are dedicated to developing a workforce equipped to handle the evolving demands of the packaging industry. This commitment to nurturing young talent is crucial for advancing sustainable practices, efficient operations, and technological innovation within the industry.

PMMI’s PACK Challenge is shaping the future of packaging by training the next generation of industry leaders and innovators. The competition prepares students to address real packaging industry challenges, encouraging fresh ideas and sustainable solutions. Through the PACK Challenge, PMMI, PepsiCo, and Encoder are empowering students and paving the way for a skilled, innovative workforce. As the packaging industry moves forward, initiatives like PACK Challenge serve as a foundation for continuous growth, adaptability, and industry excellence.

For more information on PACK Challenge and other educational initiatives by PMMI, visit www.PMMI.org or contact Gatwiri Muthara at [email protected].

author avatar
Mark Osborne
Mark Osborne is an expert editor specializing in brand and packaging news. Known for precision, creativity, and teamwork, he brings years of experience in delivering engaging, high-quality content for digital and print audiences.

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