Sainsbury’s Autumn Winter Trends Report Highlights Festive Season Insights
On October 9, 2024, Sainsbury’s launched its highly anticipated Autumn Winter Trends Report, offering a deep dive into the upcoming festive season. With nostalgia, retro décor, and modern convenience at the forefront, this year’s trends reflect how Brits are preparing to make the most of the season.
The report, curated with input from Sainsbury’s, Argos, Habitat, and Tu, highlights how consumers are planning for the autumn and festive months. The retailer’s data reveals key trends in what people are eating, drinking, gifting, and decorating as they gear up for the celebrations.
Nostalgia and Retro Decor
Nostalgia takes center stage this year, with a return to retro trends dominating the festive season. The Sainsbury’s Autumn Winter Trends Report predicts that the prawn cocktail, a classic dish from the past, will make a comeback in many homes. Alongside this, searches for multi-coloured Christmas lights have spiked by +1,003% compared to 2023. This rise in demand reflects a national desire to bring back vibrant, oversized decorations that evoke a sense of joy and tradition.
In fashion and interiors, red wine hues are expected to be the colors of choice, with Brits adding a touch of boldness to their wardrobes and home décor. Sainsbury’s customers are already getting a head start on their festive preparations, with many purchasing Christmas decorations as early as September.
Kitchen Convenience for First-Time Hosts
The report also reveals that convenience in the kitchen is a top priority for Brits this Christmas. With many millennials hosting festive gatherings for the first time, they are looking for time-saving solutions to help balance cooking and spending quality time with loved ones. In fact, last year, Argos sold an air fryer every 8.3 seconds to speed up meal prep.
This year, Sainsbury’s expects a continuation of this trend, with 22% of hosts planning to ask guests to bring ready-made dishes to share the cooking load. The rise in grilling during the festive season is another trend, as 17% of people plan to host barbeques during the holiday period. This reflects a growing shift towards more relaxed and enjoyable gatherings.
Retro Gifts and Festive Fun
In addition to food and décor, gifting is also expected to have a nostalgic twist. Many Brits plan to purchase retro items such as record players and flip phones, with searches for these items increasing by +22% and +21%, respectively. Pets are also part of the celebration, with 38% of shoppers planning to buy festive gifts for their furry friends this year.
According to Claire Hughes, Director of Product and Innovation at Sainsbury’s, “This Christmas, we’re making everything easier for our customers. From quick-cook party foods to nostalgic dishes like prawn cocktail, we’re excited to help people make their celebrations special without the hassle.”
Conclusion
The Sainsbury’s Autumn Winter Trends Report offers valuable insights into how people are preparing for Christmas 2024. With retro influences and kitchen convenience leading the way, this festive season promises to be both nostalgic and stress-free. Brits are set to embrace the season with vibrant décor, timeless dishes, and thoughtful gifts.
For more information, visit the full report online at Sainsbury’s official website.
