VOG brings its finest organic apple varieties to the Middle East, capturing attention at the Organic & Natural Products Expo in Dubai.
VOG Showcases Organic Apples at Dubai Expo
The Organic & Natural Products Expo in Dubai, held from November 18-20, 2024, became a stage for VOG, the South Tyrolean Consortium known as the “Home of Apples.” Showcasing its exceptional organic apple range, VOG highlighted its commitment to sustainability and consumer-focused products.
Why Dubai?
Dubai is a gateway to the Middle Eastern, African, and Asian markets—regions with a growing appetite for organic produce. As economic bridges between Europe and Asia strengthen, demand for sustainable, high-quality food products continues to rise.
VOG’s Organic Commitment
With an annual production of 35,000 tonnes of organic apples, VOG offers a year-round supply tailored to meet global needs. From classic favorites like Gala, Granny Smith, and Red Delicious to niche varieties such as Natyra® and GoldRush®, VOG ensures that every consumer finds the perfect apple.
Key Varieties Presented:
- Marlene® Bio and Biosüdtirol: Long-standing organic classics.
- Pink Lady® Bio, Kanzi® Bio, and RedPop® Bio: High-demand branded varieties.
- Specialty Apples: Natyra®, Giga® Bio, Cosmic Crisp® Bio, and more for modern consumers.
A Network of Excellence
“The Organic & Natural Products Expo helps us strengthen connections across the Middle East, Africa, and Asia,” said Klaus Hölzl, Sales Manager of VOG. “Our wide assortment and expertise spark significant interest, making us a key player in the organic apple segment.”
By engaging with retailers, wholesalers, and hospitality professionals, VOG solidifies its reputation as a provider of premium, sustainable fruit.
Farmers at the Core
The heart of VOG’s success lies with its 350 organic farmers. These passionate growers employ sustainable practices to produce apples that resonate with today’s eco-conscious consumers.
“Our farmers are the backbone of our organic journey,” remarked Hannes Tauber, VOG’s Marketing Manager. “They uphold values of sustainability, ensuring the quality and diversity that sets us apart.”
Sustainability Meets Innovation
VOG’s organic apples are part of a larger ecosystem of sustainability. The consortium leverages its long-standing expertise, offering products aligned with consumer values and market trends.
Key highlights include:
- Sustainable Farming: Combining tradition and innovation.
- Year-Round Availability: Leveraging diverse climates and farming expertise.
- Global Reach: Exporting to 75 markets worldwide.
A Legacy of Quality
Founded in 1945, VOG represents 11 cooperatives and 4,600 family farms in South Tyrol, Italy. With 500,000 tonnes of apples produced annually, the consortium boasts over 30 varieties marketed under iconic brands like Marlene®, envy™, and Jazz™.
What’s Next for VOG?
VOG continues to expand its organic segment while promoting its brands globally. Participation in events like the Dubai Expo reinforces its role as a leader in sustainable apple production. By focusing on innovation, sustainability, and consumer satisfaction, VOG remains at the forefront of the organic fruit industry.
VOG’s presence at the Organic & Natural Products Expo in Dubai reflects its dedication to global growth and sustainability. With a diverse range of organic apples, strong farming roots, and a consumer-first approach, VOG solidifies its position as a trusted name in organic produce worldwide.
