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Monday, April 14, 2025

Walmart Uses AI to Transform Holiday Shopping

Walmart’s AI Tools Make Holiday Shopping Easier Than Ever

The holiday season is here, and Walmart is using advanced AI to make shopping a breeze. From finding gift ideas to faster checkouts, Walmart’s AI tools are helping customers enjoy a simpler, quicker, and more personalized shopping experience.

Personalized Gift Ideas with AI

Walmart’s website now uses AI to create a highly personalized shopping experience. When you visit Walmart.com, AI tools help suggest gifts based on your previous searches. For example, if you searched for toys, you might see great deals on new board games and toys. Walmart is also testing this technology internationally in Mexico, giving more customers access to custom recommendations.

Walmart is also working with influencers to showcase popular holiday items, sharing their picks directly on the Walmart.com homepage. This gives customers a curated look at trending items, making gift-hunting even easier.

GenAI Shopping Assistant

Walmart’s GenAI-powered shopping assistant is like having a personal shopper right at your fingertips. It answers specific questions to help you find the best gifts, like “What’s a good gift for a seven-year-old?” This tool provides personalized gift ideas that you might not find through regular searches, helping you pick out the perfect present faster.

GenAI also offers smart product comparisons. Say you’re shopping for a TV—this feature will help you easily compare models, saving you time and hassle.

Faster Checkout with AI at Sam’s Club

At Sam’s Club, Walmart’s sister company, AI-powered checkout technology makes leaving the store quicker and easier. As members exit, AI scans their items automatically, so there’s no need to wait in line. Since launching this tech, more than 64% of members enjoy a faster exit, reducing wait times by 21%.

AI-Driven Delivery Expansion

Walmart is also expanding its delivery options, covering 12 million more households in the U.S. this holiday season. AI technology creates delivery zones around each store based on factors like store traffic and delivery slots. This means quicker, more flexible delivery options for even more customers.

In Mexico, Walmart’s Bodega Aurrera stores are increasing delivery windows for grocery orders. This helps make holiday meal prep more convenient by providing more delivery slots based on daily demand and store capacity.

New AI Customer Support for Faster Help

Walmart’s upgraded AI customer support assistant recognizes customers as soon as they start a chat. The AI can now find orders and handle returns without you having to explain much. This saves time and helps solve problems faster, making holiday shopping even smoother.


Walmart’s Holiday AI Tools at a Glance

FeatureBenefits
Personalized Gift IdeasTailored suggestions based on past searches
GenAI Shopping AssistantAnswers questions, provides unique gift ideas
AI Checkout at Sam’s ClubFaster, easier exit for members
Expanded AI Delivery ZonesReaches 12 million more households
AI Customer SupportQuick help with orders and returns

With these AI-powered tools, Walmart is making the holiday rush feel more relaxed and manageable. Spend less time searching and more time celebrating with family and friends, all thanks to Walmart’s tech-driven holiday shopping experience!

author avatar
Angela Denver Content Editor
Angela Denver, an editor at GSN Magazine, brings wit and expertise to grocery and retail news. With over a decade of journalism experience, she excels at crafting engaging stories and uncovering key trends in supermarkets, private labels, and FMCG.

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